Dove and Twitter to start the anti-hate #SpeakBeautiful campaign in response to negative beauty tweets A long-standing advocate for natural non-retouched beauty standards, Dove is launching a new campaign #SpeakBeautiful to educate women […]
The world’s first virtual app-based running league Checkpoints Race launches The deeper the digital technology penetrates our daily lives, the more tolerant we become to things that could have been considered excessive even a year ago. Continue reading →
Top smartphone apps of 2014: Nielsen’s overview As part of its annual Nielsen Mobile Netview 3.0 study, the market research company has analyzed what smartphone applications and operating systems were popular in the U.S. in 2014. Continue reading →
Global consumers’ motivation to go online differs depending on economic development of their countries, the Connected Consumer Study finds The global research and consulting firm A.T. Kearney has revealed the findings of its latest survey of nearly 10,000 «connected consumers»—those going online at least once a week. Continue reading →
Cause-driven social strategy is more effective than brand-story strategy, Warc’s “Seriously Social” report 2014 suggests Last week, the online marketing intelligence service Warc.com published a trends report «Seriously Social» based on the data derived from 37 case studies that were shortlisted for the Warc Prize for Social Strategy 2014. Continue reading →
Unilever, BT Group, Coca-Cola, Marks & Spencer and Carlsberg have found a new online media on sustainable living—Collectively.org Five global companies—Unilever, BT Group, Coca-Cola, Marks & Spencer and Carlsberg—have joint forces to provide financial sponsorship to a new online media editorial project Collectively.org that aims «to make sustainable living a new norm.» Continue reading →
48% UK online shoppers migrated to Android mobile platform in 2014, Nielsen reports Global research company Nielsen has found that over the last 12 month around 48% of online shoppers have switched from desktop and laptops platforms to mobile devices (Android data only). Continue reading →
Red Bull, Bud Light and Coca-Cola named the most digitally-savvy beverage brands in the US, according to L2 ThinkTank’s study The US research company L2 ThinkTank, a provider of business intelligence for digital, has revealed the latest installment of its Digital IQ Index study devoted to beverages in the US. Continue reading →
United Nation’s Climate Summit awareness campaign goes viral with 9.7 million people engaged within 7 days On September 23rd, delegates and speakers from governments, business, academic circles and nonprofits will gather together to discuss one of the most burning issues of today—climate change and ways to tack it. Continue reading →
Customized ZX FLUX trainers? adidas Originals has one more app for that Tapping on the two most hot consumers trends—personalization and ubiquitousness of smartphone applications— adidas Originals together with the Swiss digital production agency Stopp have released a special app for customization of ZX FLUX trainers with a photo. Continue reading →