Title: Decode Jay-Z With Bing
Product/Service: Decode Jay-Z with Bing
Advertising Agency: Droga5 New York, USA
For over 13 years London-based RPM agency has worked with cider brand Strongbow on their festival activation to create the Strongbow Bowtime Bar that represents a uniquely structured dance arena inviting consumers in to relax in the secret garden, dance on the spacious dance floor and enjoy a pint of Strongbow from the multiple bars provided. RPM has been working alongside talent booking agency OurKidBrother who programme the live stage to create live entertainment that works around the clock during the festival.
During 2009, Holmes & Marchant was approached with a rather unusual brief: to simultaneously design a brand new product and redesign an old one. The client was Grossmith—a perfume brand that had been founded in 1835 and enjoyed almost two centuries of success, but that had closed down in the mid 1980s.
Oxy is one of the most important Italian Brands of hair removal products, leader in the superfluous hair bleaching segment. With 25 years experience in the market, the Brand is perceived as effective and gentle, and now was the right time to change package design, while paying a tribute to the heritage.
Seattle’s Best Coffee, part of Starbucks Corporation, yesterday (May 12) unveiled a new brand direction as part of a bold reinvention of the coffee company that was acquired in 2003. The new brand identity, including a new logo, will play a key role in Seattle’s Best Coffee’s strategy to redefine the traditional conventions of the coffee category, making high-quality coffee more accessible than ever before.