Nike has unveiled new packaging for its Golf ball category. The aim was to help distinguish it from competitors and brought more consistency to brand placement. Before the changes, the packaging was fragmented and so the message was rather confusing. Now the packs have more consolidated and refined look at retail.
New times come, new logos come with them. The global companies prefer not to change their identity completely and undergo slight rebranding. The French auto company Peugeot is one of those who introduces their new look without global reconstruction. The rebrand is dedicated to the 150-th anniversary of the brand’s iconic lion in the logo. Last week the Peugeot introduced a line of new concept cars as well as a new look of its feline emblem along with a new tagline: “Motion & Emotion”.