Most social networks help people to close themselves: typical photos, common trends, minimum words. The same happens in digital marketing: effective promotion, an endless number of likes and nobody can even recall what product it was for. But even digital part of Universe has an absolute harmony and the role of savior from this sand castle system plays YouTube.
Category Archive: Consumer Insight
The U.S.-based content marketing platform BrightEdge has analysed billions of pieces of online branded content using its automated big-data engine Data Cube to find out that engagement is the main driver of content performance. By ‘content engagement’ the agency means a set of such indexes as traffic, conversions and revenue.