The UK’s Content Marketing Association (CMA) has released the annual report “2015 Content Marketing and Data Intelligence” that looks at the number of citations of different types and formats of content as well as reasons why readers share it on social media.
The latest research by the loyalty management firm Aimia Institute finds that Millenials are the most sensitive to digital overload. 44% of Millenials are likely to unfollow a brand on social media or unsubscribe from newsletters if they feel overwhelmed with digital communications. For comparison, just 13% of Gen X feel the same way.
Cone Communications, a U.S.-based PR and communications firm, together with Ebiquity, a global marketing analytics specialist, have recently conducted a survey among 9,709 consumers from nine biggest world’s countries by GDP on how they perceive sustainability, learn information about companies’ CSR activities, and make respective purchasing and other important decisions.
The global research and analytics firm Gallup has polled nearly 18 million customers around the world to learn whether they feel that brands they use deliver on their promises. By the “promise of the brand” the research team means a unique statement that a company offers, and it depends on the employees’ ability to act on these offers.
If in 2013 global consumers didn’t mind that 76% of commercial brands had disappeared, in 2015, this figure slightly decreases to 74%. Overall, the Havas Meaningful Brands study 2015 has proved the trend: most brands across the world lose ability to be perceived as useful or meaningful and to effect people’s lives.