Times of quick soups and promising miracles cleaners are slowly but surely fading into the past. Digital Era […]
Tetra Pak, an international food packaging and processing company, together with Global Footprint Network, a sustainability-focused nonprofit, have conducted an online survey of 1,040 U.S. consumers and around the same number of CPG professionals to find out what they know about natural resources scarcity and how they act on that.
The latest Mintel research conducted among the U.S. consumers reveals that over a half of them (51%) consider organic product labeling is just an excuse for manufacturers to charge more; only 35-39% consider that products with organic labeling are actually organic. Just 40% recognize that organic foods are highly regulated, while 38% of the respondents are sure that “organic products” is just a marketing trick and it has no real value.
The U.S.-based content marketing platform BrightEdge has analysed billions of pieces of online branded content using its automated big-data engine Data Cube to find out that engagement is the main driver of content performance. By ‘content engagement’ the agency means a set of such indexes as traffic, conversions and revenue.