PepsiCo has launched a billboard campaign that features the human circulatory system imagery to highlight the positive impact of sodas on a human body. The red and blue colours of the veins and vessels make up the traditional colour scheme of the Pepsi brand, and this fact became the inspiration behind the “Iconic Refreshment” promotion, developed by BBDO Proximity Düsseldorf.
Category Archive: Marketing
American multimedia artist Doug Aitken has teamed up with Levi’s to launch a travelling art initiative, Station to Station: A Nomadic Happening, in the USA. Over three weeks in September, an unusual train designed as an art studio will be making stops in ten U.S. cities, bringing site-specific “happenings” and “cultural interventions” to each of destinations on the list.
Diesel calls the global audience to participate in another revolution, now within the brand. Nicola Formichetti, a new artistic director of Diesel, has initiated a digital campaign called #dieselreboot, inviting consumers to contribute to the “full blown reinvention of one of the world’s most iconic brands.”