BMW continues supporting the jazz music by launching the fifth annual the BMW Welt Jazz Award to celebrate prominent jazzmen from around the globe. The latest installment of the competition will focus on drummers. The brand will be hosting six “Leading Drums» free-admission Sunday matinees at the BMW Welt Double Cone, providing gifted jazz drummers from around the globe an opportunity to demonstrate their talent.
Category Archive: Marketing
Article by Sylvie Saunders, Head of Words Pearlfisher
From energy brands to home furnishings, the pros and cons of renaming is something of a hot topic in the brand industry. With a recent influx of self-explanatory, simple naming, we could start seeing a backlash if brand stretch isn’t considered and built into the name from the start. A great name needs to have the courage of its convictions and if brands aren’t buying into their own monikers, what hope for consumer buy in?
Levi’s is presenting a series of limited-edition T-shirts, designed by Brazilian-born artist and activist Vik Muniz, renowned designers The Campana Brothers, visual artist Mark Bradford, and director Carlos Saldanha. The first of them arranges workshops at the Rio de Janeiro arts and technology school, Spectaculu, where he provides in insight into how visual arts and technology are blending together to deliver stunning results. The new Levi’s tees line titled “Friends of Vik Muniz for Spectaculu” features impressive designs, which are a way more that a tees pattern—they work as real pieces of art and evoke strong emotions in those who can feel other people’s pain and joy, despair and creative mood.