Ford Motor has launched a provocative ad campaign for its first hybrid-only model, C-Max and critisizing the rival Toyota‘s Prius line.
Category Archive: Marketing
Volkswagen Australia collaborated with DDB Sydney to develop a campaign supporting the launch of the Volkswagen up! model on the local market. The promotion revolves around the theme of feeling big while being small. The new car is said to be equipped with all the technologies ensuring quality, safety and drivability drivers could find in larger cars. The strapline “feels nothing like a small car” highlights the idea that small products can deliver performance similar to bigger cars—“Good things come in small packages.”
Selling apparel is not enough to make people look stylish and stunning—showing how to wear footwear and clothing items is essential for any apparel brand, which cares about their consumers. The best way to deliver great style solutions is to display lookbooks, created by the brand’s fans. Amazon-owned retailer Zappos has collaborated with new social fashion site Chicisimo to launch a microsite, where fashionistas may post their looks, vote for the coolest ones and then purchase them from the retailer’s online store. The project will be launched soon, says the official page of the initiative.
Chanel reveals it secrets online—the brand, which has become the epitome of style, is telling its story on a dedicated website, Inside.Chanel.com. Yesterday, on October 4, the brand released a teaser video on its YouTube channel, where it focuses on its iconic fragrance, Chanel No.5 over ninety years ago, inviting the audience to visit the major destination and watch the full version of the movie.