Facebook has reached its long-awaited goal, its audience has reached one billion of users.

To mark this event, Facebook has rolled out a 90-second spot created by Wieden & Kennedy, Portland, which was announced Facebook’s global agency of record. The spot is directed by the established Mexican film director Alejandro Gonzalez Inarritu (‘Babel’). The ad will be promoted with Facebook’s own suite of ad products such as sponsored stories and the log-out ad. The video is also available for non-users on You Tube.

Entitled ‘Things That Connect,’ the spot uses chairs, doorbells opens with a series of artful, emotional vignettes of people sitting and interacting on chairs airplanes, bridges, a basketball game and more as objects that all people in the world use and through which they come together. The key message of the video is that we’re not alone.

The spot will be promoted in 13 markets: the U.S., UK, France, Germany, Italy, Spain, Mexico, Brazil, India, Philippines, Indonesia, Japan and Russia. Facebook’s penetration in Russian market now is 4.8%, according to SocialBakers, so the country is strategically important for the growth of the social media revenue. Facebook is the first social media company to enter Interbrand’s Best Global Brands rating this year.

«What we’re trying to articulate is that we as humans exist to connect, and we at Facebook to facilitate and enable that process,» Rebecca Van Dyck, Facebook head of consumer marketing told Ad Age. «We make the tools and services that allow people to feel human, get together, open up. Even if it’s a small gesture, or a grand notion—we wanted to express that huge range of connectivity and how we interact with each other.»