Fujifilm is asking Canadians to submit their extreme testing suggestions for a chance to see them put into action. No idea is too big or too daring—all suggestions will be considered and Fujifilm will pick the most adventurous to be brought to life in a video by Dr. Marvin and Cody, Fujifilm’s extreme testing crew.
Category Archive: Marketing
On September 10, Puma announced a new, long-term partnership between Channel 4 BRITDOC Foundation and its Puma.Creative program, part of PUMA’s CSR division PUMAVision. The initiative, which includes Catalyst Awards and Impact Award, is designed to provide financial support, creative counsel and industry recognition to international documentary filmmakers whose creative storytelling highlights social justice, peace or environmental issues.
Smirnoff© unveiled its global campaign, “The Smirnoff Nightlife Exchange Project.” Continuing on a mission to inspire and enable more one-of-a-kind experiences, this bold attempt will see 14 countries work with respected nightlife figures to discover and celebrate the best elements of their country’s nightlife. These ideas will be captured online, packed-up in a crate and transformed into exciting event experiences. In an epic finale on November 27, the world will swap nights, with each country exchanging the best of their nightlife with that of another.
To provide its users with the latest news on what’s going on at New York Fashion Week (September 9-16), Twitter launched a microsite, which aggregates the event-related and industry news from a number of channels including @americanexpress, @BumbleandBumble, @Smashboxartists, @AskBobbiBrown, @WomensWearDaily, @Modelinia, @Bergdorfs and many more as well as images and users’ tweets with #nyfw tag.
Guinness® launched the Guinness Pro Challenge, a national contest to find consumers bold enough to go head-to-head with professional football legend Jerome «The Bus» Bettis. Consumers can share their most memorable athletic moment of character and courage at www.Guinness.com for the chance to win a trip to Dallas the week of pro football’s post-season finale and take on Bettis in a head-to-head Guinness pint pouring competition.
In its eighth year, The London Design Festival is firmly established as a major cultural and commercial event. Last year London hosted a rich mix of over 200 commissioned installations and exhibitions plus over 150 launches, private views and parties, cementing its reputation as the design capital of the world.
To encourage families to «Share the Table» more often, Barilla and Mario Batali have teamed up with 10 notable celebrities to create the limited edition Celebrity Pasta Lovers’ Cookbook. Available for download at www.ShareTheTable.com through October 15, the free cookbook is packed with family meal-sharing tips and exclusive new Mario Batali recipes inspired by favorite pasta dishes from celebrities including.
Google unveiled its new feature called Google Instant, which makes searching much faster than it has been before. It is really innovative as now users can enter the enquiry and look at the results changing during the typing at the same time. Actually, it’s not the search-as-you-type, its search-before-you-type because the new feature predicts what you want to find.