McDonald’s is plotting a complete overhaul, both from inside and outside. The world’s No. 1 biggest fast food chain is set to transform its menu and switch to a new branding. This evolutional process will take about 18 months, and after this reconstruction the world will see a new McDonald’s built around healthier foods, authentic homely atmosphere and sustainability-driven philosophy. In some way, in terms of positioning McDonald’s will be similar to the rapidly growing Chipotle Mexican Grill chain.
Category Archive: Marketing
Reebok is releasing a new product, Reebok Bacon, developed just for those who belong to the CrossFit Community. The new product comes in a box featuring a pig in Reebok sneakers, and celebrates the 2014 Reebok CrossFit Games, which launched last week. Bacon perfectly fits into the Paleolithic diet that allows bacon as one of the best protein-packed indulgences loved by many Reebok professional and amateur athletes.
Deutsche Bank is teaming up with the Designboom online journal for a global competition that focuses on the future of banking. As part of the contest, the bank is seeking smart and fresh solutions that will help enhance customer experience in such fields as branch interactions, digital day-to-day and life planning bank transactions. Ideas that revolve around inspiring consumers and nurturing a positive outlook are also accepted.
IKEA is officially unveiling its 2015 IKEA U.S. catalog that is full of new products and awesome insights into how to make the home space the true heaven. This year’s edition titled “Where the Everyday Begins and Ends” focuses on two major rooms in the house—bedroom and bathroom, and explains how to organize these spaces most comfortably, helping reflect the style and personality of the homeowners.
Toyota is harnessing the power of kids’ creativity in 8th consecutive Toyota’s Dream Car Art Contest, who “prototype” new types of cars that might tackle the world’s toughest environmental and social issues. The children’s sketches are turned into vibrant Vine videos to inspire the generation of parents to turn contemporary world into a better place to live.
Following the launch of the global “Where is Next” social compass that is designed to help people discover some hottest clubs and pubs in their city, Heineken is rolling out the “Routine Interruptions” effort in the USA to help urban dwellers re-discover their area. The new experience comes as part of an ongoing “Cities of the World” campaign, launched this spring.
Bosch Australia has launched an old-school game on its Facebook page, inviting its fans to spot the brand’s products in a nice winter picture. Celebrating the winter season on the continent, the brand is giving away its nearly Christmas presents to those who will correctly solve the riddle by indicating the coordinates of a Bosch item in the picture.