From now on until April 2015, the celebrated fashion brand Salvatore Ferragamo is inviting the world to visit its unique exhibition, Equilibrium, in Florence, the label’s hometown. The display is dedicated to the art of making perfect footwear for her, and focuses on walking, balance and shoes.
Category Archive: Marketing
Heineken is rolling out a new geo-centric digital effort called «Where Is Next» that comes as part of the “Cities of the World” campaign, started in mid-May. The new activation, devised in collaboration with R/GA London, uses the hash tag @wherenext across several social-media sites as a a social compass that lets users discover the hottest locations across their cities each night.