Mountain Dew, the perfect drink for young people in love with extreme sports, has redesigned its bottle to turn it into a useful tool for skateboarders. The brand has released a limited edition bottle with a cap that doubles as a wrench—skateboarders can use it just on the spot to fix the gear.
Category Archive: Marketing
In collaboration with Reporters Without Borders, a global non-profit that supports and protects journalists to ensure freedom of information globally, Heineken have undertaken an artistic and philanthropic project that unites a pool of recognized artists, athletes and entertainers from all across the globe. The beer brand has collaborated with 40 legendary individuals to create a series of The Legendary Posters that relate to the brand’s «Legendary» ethos of creative thinking and living life to the fullest.
The house of Dior is highlighting the components of its fabulous aroma compositions with a digital odyssey across the brand’s gardens around the world, from France to Madagascar. As part of this digital effort, the brand has released a marvelous 8-minute video that focuses on the flowers that are «source for Dior’s skincare exceptional performances,» along with a detailed description of each garden.
IKEA USA is rolling out a new project, “IKEA Home Tour,” that aims to share design tips and home furnishing expertise literally on the go. The furniture retailer forms a team of home design experts that will explain local customers how to create truly comfortable and efficient living spaces. IKEA Squad will undertake two makeovers side by side with the home owners, using the IKEA products.