ABSOLUT is rolling out a new international campaign, Transform Today, that is all about fostering artistic metamorphosis and connecting daring minds across the planet. To reach this goal, the brand teams up with four contemporary artists who “ignore fate and break boundaries,” reshaping their personal creative vision and the fields they are working in. As part of the new marketing effort, the brand will also reach its consumers, inspiring them to tap into the movement with their own submissions that correspond with the theme.
Category Archive: News
Nike is rolling out its first campaign dedicated to the Olympics 2020 that will be hosted by Tokyo in seven years. The idea behind the effort by Wieden + Kennedy Tokyo is that there’s much time left before the games launch, so we all have seven years to decide what our life will be like in nearly a decade. The campaign is running under the tagline “Nothing has been decided yet.”
In March 2013, Coca-Cola rolled out an integrated Twitter-driven campaign on Romanian TV channel ProTV that asked the viewers to tweet about their family meals, so that their messages appeared live as the commercial was airing. Developed by McCann/MRM Worldwide Romania, the campaign continued the brand’s movement centered around the Let’s Eat Together message that integrates into Coke’s general commitment to bring people together.
Arcade Fire, a Grammy-winning indie rock music band from Canada, has collaborated with Google to create an interactive video for its new track, Reflektor, in which the desktop or mobile users can add different visual effects as it’s playing. The project comes as one of the open-source Google Chrome experiments.
Lexus is launching a new installment of its Lexus Eco Challenge, designed to empower the younger generation to partake in making the world a better place to live through technology. The auto giant is encouraging teams of American school students in grades 6–12 to submit their STEM-driven submissions that potentially can help tackle Land/Water or Air/Climate issues. The entrants will be competing for a chance to win a share of $500,000 in grants and scholarships.
Samsung Australia teams up with celebrated director Baz Lurman (Australia, The Great Gatsby) and the National Institute of Dramatic Art (NIDA) to spur filmmaking creativity among young talented minds. The brand is calling people aged 17-24 to join The Shoot for a chance to make a short film that will premiere at the Sydney Opera House during its 40th anniversary celebrations in late October. To develop the film, the creative team of the winners will be working cheek by jowl with professionals including Mr. Lurman and will be using a toolkit that will include the new GALAXY Note 3 and GALAXY Gear.
The creative and tech team at the ad agency RPA have developed an unprecedented sculpture, the Listening Cloud, which visualizes social media buzz around their clients’ brands across social-media channels. Looking like a real fluffy cloud, the data-driven installation responds in real time to the tweets, hashtags, likes or comments on the brands with various light effects.