Skype’s latest campaign, “Stay Together” by Pereira & O’Dell, features emotional stories about U.S. users who share their experiences of staying connected with their loved ones over Skype, across the world.
Category Archive: News
Philips has turned pub tables into iPods to support the brand’s new urban headphones campaign, “You Need to Hear This.” The ambient marketing project by Ogilvy & Mather London has been rolled out across bars in Eastern London, inviting consumers to enjoy specially selected music tracks from a uniquely designed table while sitting at it.
Diesel calls the global audience to participate in another revolution, now within the brand. Nicola Formichetti, a new artistic director of Diesel, has initiated a digital campaign called #dieselreboot, inviting consumers to contribute to the “full blown reinvention of one of the world’s most iconic brands.”
MoMA and Foursquare help discover the architectural gems of New York, scattered among thousands of less impressive, tasteless and gritty buildings across the megalopolis. The museum and location-based social networking service have developed an architectural scavenger hunt built around 21 architectural sites in NYC.