News — Страница 137 — POPSOP
Skip to content

POPSOP

TRENDS AND PERSONALITIES
Main navigation
  • Insights
  • Innovations
  • Marketing
  • Lifestyle
  • Ecology

Category Archive: News

Pinterest «Rich Pins» Will Add Practical Value to Shared Images

Pinterest  has introduced a new type of pins, the so-called Rich Pins, across three categories—consumer products, movies and cooking. These pins contain related information from the original sites, highlighting availability and real-time pricing for goods, cast members and ratings for movies, recipes, and more.

Continue reading →
Posted on 05/23/201305/27/2013 Social Media

The 2013 BrandZ Top 100 Ranks Apple as the Most Valuable Brand Worth $185bn

The recently unveiled 2013 BrandZ Top 100 report, conducted by Millward Brown Optimor, says that Apple continues to be the most valuable global brand, now worth $185bn, followed by two other technology giants, Google ($113bn) and IBM ($113bn).

Continue reading →
Posted on 05/22/201305/28/2013 Marketing

WRAP and Major UK Retailers Fight for Reduction of Food Waste

The Fresher for Longer campaign, launched in the UK earlier this spring, raises awareness of how packaging can help reduce household food waste. The multi-media educational initiative comes as a collaboration between WRAP (Waste and Resources Action Programme) and a team of packaging, food and retail partners, including Marks&Spencer.

Continue reading →
Posted on 05/22/201305/28/2013 Sustainability

Arnold Worldwide Reveals Ugly Facts about Smoking in the Shocking «Pee vs Poop» Campaign in the U.S.

«Truth», the anti-smoking not for profit organization in the U.S., has launched a campaign, ugly truth, that encourages people to come and vote for the most disgusting fact about smoking. The initiative, targeting younger generation of consumers, is developed by Boston-based Arnold Worldwide.

Continue reading →
Posted on 05/22/201308/13/2013 Sustainability

Nike Supports the Launch of the England National Team Kit with a Patriotic Campaign

Nike is launching a new campaign in England, encouraging the soccer fans to prioritize country before football clubs. The effort dubbed “Country First Club Second” is set to be rolling out across social-media platforms, coinciding with the launch of the new Nike England kit, which was unveiled earlier this week.

Continue reading →
Posted on 05/22/201305/28/2013 AdvertisingSustainability

Is Your Brand AppReady?

Creative briefings that clients provide us with these days typically mention target audiences consisting of men and women aged 18-25. Apparently, in this period of age consumers are willingly to connect with a brand on a more sustainable base, which is the perfect ground for brand loyalty.

Continue reading →
Posted on 05/21/201305/21/2013 Opinion

SKY Customers Can Record TV Programs Using Tweets in Brazil

Leveraging the popularity of social TV trend, subscription-TV operator SKY has launched a new service in Brazil, enabling its SKY HD subscribers to shape their viewer experience using Twitter. #SKYREC allows users to start the recording of shows and programs on the decoder with a simple re-tweet.

Continue reading →
Posted on 05/21/201305/21/2013 Social Media

Vespa Pays Tribute to the 50-Year Heritage of the Vespa 50cc with the La Vespa Vita Digital Showcase

The legendary Italian motor scooter brand Vespa celebrates the 50th anniversary of the Vespa 50cc with a five-week digital activity, paying homage to the impact of the model on the cultural landscape of Europe.

Continue reading →
Posted on 05/21/201305/21/2013 Social Media

Xbox Live’s Project “The Music Room” Will Allow Viewers to Influence the Course of the Show

Microsoft is announcing a new interactive TV project, “The Music Room,” for the Xbox console that will let the audience edit the show in real-time. The project will come in two short parts and will invite Xbox Live subscribers to vote for how the show will be unfolding.

Continue reading →
Posted on 05/21/201305/21/2013 Technology

Coca-Cola Brought India and Pakistan Together with Its Small World Machines Initiative

Сoca-Cola committed to bridging the gap between people and countries alike in its Small World Machines initiative, rolled out back in March 2013. The peace-making project was designed to unite two nations, India and Pakistan, that have had very tense relationship over the past decades.

Continue reading →
Posted on 05/21/201308/13/2013 Case Studies

Posts navigation

Previous 1 … 135 136 137 138 139 … 755 Next
POPSOP
Footer navigation
  • About us
  • Contact us
Secondary navigation
  • Search

Begin typing your search above and press return to search. Press Esc to cancel.