Pearlfisher has created the new identity and designed the packaging and tone of voice for Simply Sausages from Cranswick.
Category Archive: News
IKEA launches an ambitious effort dubbed People & Planet Positive aimed at making the world’s energy consumption as sustainable as possible by 2020. The new strategy outlined by the brand in the recently released People&Planet Positive plan. The goal of the new effort is to make the company energy independent and help people across the globe to live affordable and sustainable life thanks to IKEA’s products. The company has also released an inspiring 3-minute video called “Your home + our planet = our home” to tell about its commitment in a more visual way.
Guinness is sharing its assets with public in a totally new and stunning way—the brand has opened an interactive exhibition at the Guinness Storehouse in Dublin, allowing Guinness aficionados to learn more about the brand from the world’s largest high-definition interactive screen and tap into the rich brand experience. The new “Guinness Global” space is located on the fourth floor of the facility.
Following a record-breaking space jump earlier this month, Red Bull is getting ready for another high-flying extreme sports event — the weirdest-ever airshow Red Bull Flugtag, which the brand has been holding since 1992. For the third year in a row, the event is to take place in Miami, USA, this Saturday, November 3, 2012.
Article by Sylvie Saunders, Head of Words Pearlfisher
From energy brands to home furnishings, the pros and cons of renaming is something of a hot topic in the brand industry. With a recent influx of self-explanatory, simple naming, we could start seeing a backlash if brand stretch isn’t considered and built into the name from the start. A great name needs to have the courage of its convictions and if brands aren’t buying into their own monikers, what hope for consumer buy in?