McCann Buenos Aires has created the campaign ‘Jugátela’ (Play the Game) with the spots ‘Fiesta’ and ‘Bici’ along with graphics and street advertising to communicate the launch of its new product: Bubbaloo Cupido, the Bubbaloo brand of Kraft Foods.
Category Archive: News
After testing its Refreshers energy beverages line across the USA, Starbucks Coffee Company finally takes the new product made from green coffee extract (sourced from unroasted 100% arabica beans) and real fruit juice to the international market. From now on, the Very Berry Hibiscus and Cool Lime flavors of Handcrafted Refreshers beverages will be available to consumers in the US and Canada as well as other 15 countries across the globe. Other formats of the new re-energizing drink— lightly carbonated RTD and VIA instant beverages—have also been launched by Starbucks, but their availability depends on the market.
Successful approaches are worth to be used again and again. The Coors Light beer brand is teaming up with the action films star Jean Claude Van Damme for a new extension of their marketing collaboration, which was launched last year. The new integrated advertising campaign will be rolling out in digital (Facebook and YouTube) and on TV across the UK market.