AXE’s promotional activities traditionally revolve around major interests of young men—hot girls, dating without any responsibilities and the ways to attract the opposite sex. Now, AXE is kicking off an online promotion for new product, which builds on another male passion, gaming. The brand has unveiled a new mobile game, Axeman, and launched a new online destination Planetaxe, where guys can play and earn points, which can be ‘turned’ into prizes which cost $1+ million rewards, gear from MTV, GameFly, Xbox, SteelSeries, Live Nation, Philips, WildTangent, and Klondike.
Category Archive: News
The article is written by Douglas Kaufman, Head of Communication at Cocoon Group
Over the course of the past few years, CEE beer brands have had to deal with many dramatic adjustments. We’ve seen changes to product, business, and market behavior across the region. Changing habits or legislation drove some of these changes, while brewers themselves implemented others.
Ahead of the London Olympic Games 2012, Panasonic is launching an extremely useful app for real sport fans. The new application dubbed Flag Tags will allow users to connect with each other and celebrate the spirit of the global sporting event, paying tribute to fan traditions. Using the Flag Tag app, members of the online community and owners of mobile devices will be able to paint their faces with national flags in the digital space.
Being in the trend means not only to know something or buy something, it also implies ‘being there.’ LG is offering its fans in Britain a great opportunity to be among those who will attend the biggest events of this summer including One Direction, The Voice UK and The X-Factor Tour Live to be hosted at the LG Arena. The electronics giant is to give away over 100 tickets through a one-of-a-kind cross-country twitter scavenger hunt #LGTicketHunter, which launches on June 6.
The article is written by Barbra Wright, Director of Consumer Brand Identity and Packaging at Dragon Rouge, London
For decades marketers have been using Archetype theory to better understand their brand personality and character and thus to shape their communications by pinning the characteristics of the brand around one, well-understood, character archetype.