Tesla Energy revolutionizes the U.S. electric power sector with suite of solar batteries for home and business

Last Thursday, April 30, Tesla and Space X CEO Elon Musk presented a new range of solar batteries […]

63% of global consumers buy products and services that appeal to their values and beliefs, GfK finds

To celebrate the Earth Day that was on April 22 this year, the market research company conducted a global survey of 28,000 consumers older 15 y.o. across 23 countries to find out their level of environmental consciousness and ethically driven buying behavior.

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GPS-enabled beer bottle lures visitors to the Heineken Brewery Museum

Together with JWT Amsterdam, the Dutch beer brand Heineken has recently launched a social experiment that involved hundreds of GPS-enabled techy beer bottles.

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McDonald’s tests a BagTray in Hungary and goes through strategic restructuring globally

Responding to the continuously slumping sales in all major markets including the US, McDonald’s CEO and President Steve Easterbrook announced May 4 the company’s restructuring plan.

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Coca-Cola in the UK will talk to Millenials with the voice of the rapper HT

On May 1, Coca-Cola Europe released the first TV and online spot supporting the recent «One brand» communication campaign that unites all 4 Coke variants— a regular one, Diet Coke, Coke Zero and Coca-Cola Life—under one and only Coca-Cola brand.

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60% of creative industry professionals in the UK are optimistic about salary and skills increase in 2015

London-based creative platform Creativepool together with the marketing recruitment agency Purple have conducted a demographic and salary survey among 1,000 industry professionals across the UK.

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Just 28% of brands considered meaningful by global consumers, Havas Media finds

If in 2013 global consumers didn’t mind that 76% of commercial brands had disappeared, in 2015, this figure slightly decreases to 74%. Overall, the Havas Meaningful Brands study 2015 has proved the trend: most brands across the world lose ability to be perceived as useful or meaningful and to effect people’s lives.

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Don Bidon: how we built up a successful package design that won hearts

Last year, we received a brief. Basically, it was like many others. There were the objectives of the project, the name and a great desire to have an outstanding packaging design in the end.

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UK voters insight 2015: the best political storytellers and convincing media channels

Ahead of the UK General Election Day on May 7, 2015, the brand storytelling agency Aesop has researched political parties’ and leaders’ activities as seen by voters (read: consumers).

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Absolut Vodka introduces new redesigned bottle in line with the ‘One Source’ philosophy

The Absolut Vodka bottle, once regarded an icon itself in the design community, gets new look by the brand consultancy The Brand Union, the industrial design agency No Picnic, along with independent design professionals—calligrapher Luca Barcellona and illustrator and engraver Martin Mörck.

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Category Archive: News

Tesla Energy revolutionizes the U.S. electric power sector with suite of solar batteries for home and business

63% of global consumers buy products and services that appeal to their values and beliefs, GfK finds

GPS-enabled beer bottle lures visitors to the Heineken Brewery Museum

McDonald’s tests a BagTray in Hungary and goes through strategic restructuring globally

Coca-Cola in the UK will talk to Millenials with the voice of the rapper HT

60% of creative industry professionals in the UK are optimistic about salary and skills increase in 2015

Just 28% of brands considered meaningful by global consumers, Havas Media finds

Don Bidon: how we built up a successful package design that won hearts

UK voters insight 2015: the best political storytellers and convincing media channels

Absolut Vodka introduces new redesigned bottle in line with the ‘One Source’ philosophy