The German auto giant BMW is preparing for a special creative weekend under the banner its wholly-owned brand MINI in Munich on October 25-26.
Category Archive: News
The global consulting and technology firm Capgemini has been tracking consumer shopping habits since 2002, surveying over 50,00 consumers worldwide, and gathering insights into the changing patterns of purchasing behaviour from originally predominantly traditional physical stores to now multichannel shopping.
CoolBrands, an annual initiative to indentify and celebrate the UK’s coolest brands, has revealed this year’s top 20 list. Despite negative expert comments on the future of the Apple brand, the company again, for the third consecutive year, wins the cool title as well as love and appreciation of both regular consumers and celebrity influencers.
The statement that the age group of 15-24 years old are «digital natives» has been questioned by the recent in-depth consumer study by the UK Kantar Media’s research division TGI Clickstream. Anne Benois, Director of Insights and Integration, proves that age cannot be regarded a crucial factor of digital behaviour, but a mix of cultural and economic experience is what defines our digital «fluency.»