Stabburet, the Norwegian food business is launching a new range of frozen pasta meals under its popular Originale brand name. The launch extends the existing Originale range of frozen pizzas and includes Originale Tagliatelle Bolognese, Originale Tagliatelle Prosciutto, Originale Penne Mozzarella and Originale Penne Pikante. International design agency LFH has created the category-busting design to encourage a new generation into the ready meal market.
Category Archive: News
Citroën is offering auto fans an opportunity to experience the ride in a fun and entertaining way. The brand puts drivers behind the wheel of its C4 model in the digital movie and offers them to choose how the plot will develop. The online-project entitled ‘Positive Power’ is more like an action movie, an “interactive voyage of mystery, suspense and excitement,” where you are the protagonist.
The Nike brand, which is well-known for producing high-quality professional sport gear and apparel for everyday athletes, has presented two adverts celebrating free moves. The two videos are dedicated to people whose motto is ‘Life is motion,’ and they never miss an opportunity to prove it. The videos, masterminded by Nike’s long-standing partner Wieden+Kennedy Portland agency, features dozens of people, who are demonstrating their very best moves in multiple sport disciplines or everyday life.
Levi’s has launched a new digital campaign specifically targeting Chinese market and dedicated to its ‘After Dark’ collection well-suited for night out/party occasions. ‘We Rule the Night‘ is the title of the campaign developed by Hong Kong-based TBWA and its Tequila division, which is Levi’s agency-of-record in Hong Kong for the Chinese and Hong Kong markets. By launching it, the jeans retailer targets youth aged 18-24.