TNO and Unilever announced that they have entered into a three year collaboration to explore the links between diet and health. Unilever’s wealth of scientific knowledge in nutrition and health, and in depth understanding of consumer behavior will be combined with TNO’s innovative approaches in human health research. The collaboration has received a grant from the Dutch governmental innovation program Food and Nutrition Delta.
Category Archive: News
Casa Rex, one of Brazil’s most creative and renowned design agencies with operational bases in São Paulo and London, has just won a Pentaward — the biggest global on-line award exclusively dedicated to excellence in packaging design.
For the second consecutive year, the Pentawards has selected a packaging design developed by Casa Rex (following on from the Lux Soft Skin Global platform last year), which was amongst 854 entries received from 39 countries. This time, the design created for the Skip Perfect Black I Skip Perfect White range for Unilever Argentina, was chosen.
To help Canadians take fibre to new flavour frontiers, Kellogg’s All-Bran ready-to-eat cereals brand has enlisted the aid of Jewels and Jill Elmore, personal chefs to Hollywood A-listers, to showcase the versatility of the highly nutritious product and encourage Canadians to enter the “One Million Ways to Eat Kellogg’s All-Bran Recipe Contest.”
London based brand design consultancy, Ziggurat Brands is in the final stages of a significant two year packaging redesign project for Tetley tea, which concludes with a new brand architecture and unified brand identity that will be introduced to Tetley’s international markets, commencing in September 2010. The first territories in which the new branding will appear are the UK, USA, Australia and India.
McDonald’s Germany kicked off a retro styled campaign to promote its new 1955 Burger. The recipe of the recently launched addition, which is made of bacon, barbecue sauce and caramelized onions, was ‘devised’ back in middle of the last century—at least, the promotion, which includes a TV-spot and the 1955 Burger section on the corporate website, is assuring this fast-food product has a 55-year history.
International brand design agency, Design Bridge, has received the special Agency of the Year Pentaward, as well as picking up three Silver awards for its designs for Marqués de Riscal, Kapiti and Sominex, and a Bronze award for Vitalis. The Agency of the Year honour is awarded to Design Bridge for having won the largest number of Pentawards in three consecutive years, placing it well ahead of its competitors.
Vivienne Westwood Anglomania and Lee Jeans are encouraging public from around the globe to demonstrate various ways to resist some of the most unpleasant aspects of our world. The brands have teamed up to launch an online project, “100 Days of Active Resistance,” to invite people from different parts of the world to share photos, which mirror the core concept of the initiative—demonstration of the ability to see below the surface, understand what’s going around and face up to problems.