Amazon.com launched “Your Kindle Commercial Contest” and invited customers in the United States to compete in a creative competition to develop the best 30-second or less Kindle advertisement for the chance to win $15,000 in Amazon.com Gift Cards. Kindle is the #1 bestselling item on Amazon.com for two years running, and it’s also the most-wished-for, most-gifted, and has the most 5-star reviews of any product on Amazon.com.
Category Archive: News
Over the next two years, Cadbury is going to help millions of British people play thousands of games and get in the mood for the ultimate event—the Olympic Games 2012. To give everybody the chance to have fun while playing, Cadbury takes its long awaited campaign Spots v Stripes all across the UK to introduce gaming experience to cities this summer.
As part of its ongoing commitment to fight hunger, Kraft Foods US is bringing Michael Nye‘s acclaimed black-and-white portraits of hunger in America directly to its employees in August. The About Hunger & Resilience exhibit of photographs of Americans who don’t have adequate access to food will travel to three Kraft Foods locations with the goal of educating employees and inspiring action in the fight against hunger.
Back in 2004, Yahoo! launched its Big Idea Chair award to recognize the best practices in the interactive marketing sphere all around the globe. To support the launch of this year’s phase in Brazil, the Everything, integrated communications company, which is a part of ABC Group, developed a series of hilarious episodes «Little Kids, Big Ideas,» featuring children of 7-12 years old, who are acting as creative stuff of a mini-agency.
Earlier this summer, Greenpeace organized a contest encouraging people all around the globe to redesign BP’s logo after the Gulf oil spill catastrophe. A week before the end of this competition and announcement of the winner, the global environmental organization launched another creative challenge at jovoto, inviting internet users to find a new key visual to support the message «Renewable energy can cover 100% of our power requirements by 2050» for its upcoming anti-nuclear power campaign in Germany.
By Bertrand Chovet, Managing Director & Partner at Interbrand, Paris
These thoughts were initially presented at Green Unplugged: Communicating Sustainability in London, June 7th.
As brands continue to recognize the positive impact that sustainability has on long-term brand value, they’ve been taking action to reduce waste.