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Category Archive: News

HMN and Intersection Covered Fiat 500 with Images of Celebrities

Hype Means Nothing, a producer of streetwear, and Intersection Magazine about art customized a new Fiat 500 compact car model with a bunch of black-and-white photos. The vehicle featuring images of celebrities from many areas will soon appear rolling along the streets of Paris and will be displayed at the colette online-store for artistry items.

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Posted on 03/31/201003/31/2010 News

Hollywood Villains Like Burger King

Burger King commissioned advertising agency Tonic, Dubai, UAE to create a series of ad prints to tell the clients that the fast food chain works until the crack of dawn. The creators of the campaign emphasize that even mean characters, who are usually active at night, can come there and have a meal after their “hard work”.

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Posted on 03/31/201003/31/2010 News

Jack Daniel’s Launches Tree-Planting Effort with Collectible Bottle

In honor of Earth Month this April and in continuation of environmental stewardship, Jack Daniel’s Tennessee Whiskey is partnering with the non-profit organization American Forests to release a collectible bottle in conjunction with a tree-planting effort.

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Posted on 03/31/201004/14/2010 News

Wrangler Makes “Second Skin”

The Elvis Communication agency has developed a new campaign for Wrangler, a global clothing brand. The key element of the visual materials is human skin with its unique pattern. The new line includes accessories for mobile devices and cameras, and creates an atmosphere of naturalness.

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Posted on 03/30/201003/30/2010 NewsSocial Media

Schweppes Unveiled Fluorescent Cans

Schweppes makes a nod to consumers, who like to have an active night light. The brand launches a series of collectible phosphorescent cans 250 ml. The cans feature simple geometric lines of psychedelic design, which remind of the clubbing atmosphere. The varieties, which are presented in the new cans, are Indian Tonic, Agrum, Lemon and Dark Side.

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Posted on 03/30/201003/30/2010 News

Odwalla Launches «Campaign Against Ordinary»

Odwalla is anything but ordinary, and so are the people who drink it. In 2010, Odwalla joins with its fans to celebrate uniqueness, share interests and entertain fresh ideas through a variety of initiatives, including its newest, «Campaign Against Ordinary.»

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Posted on 03/30/201003/30/2010 News

Evian Water Lives Young

Evian Water is inviting consumers to live young with its new ad campaign developed by advertising agency BETC Euro RSCG, Paris, France. The eight stills by fashion photographer Nathaniel Goldberg from the ‘We are all babies inside’ campaign feature adult people who are wearing T-shirts with an image of a baby at the top so that they have an infant body beneath their own head.

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Posted on 03/30/201011/24/2010 News

Jose Cuervo Launches ‘Cuervo Games’

Jose Cuervo is launching a large-scale campaign called «Cuervo Games», which is to bring its «Live Legendary» tagline to life. The promotional movement is going to hit 20 American cities and find people who can literally fight for victory. The tequila brand is looking for squads online via its Facebook fan page. To become a participant, the team has to get most votes.

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Posted on 03/30/201003/30/2010 NewsSocial Media

Frolic Knows All about Ill-Matched Dog Couples

CLM BBDO Boulogne Billancourt has developed a series of prints for Frolic, dog food produced by the Mars company. Promotional campaigns for this brand traditionally revolve around the idea that canines will give whatever they can to get Frolic croquettes. This time the agency employed the theme of relationship between pretty and ugly dogs.

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Posted on 03/30/201003/30/2010 News

The Chocolate Artisans

Until fairly recently, many ‘armchair entrepreneurs’ — despite the success of their inventions — were regarded with a touch of humour and humility…Until, that is, Innocent, Dyson and Method to name just a few gained the creative and commercial recognition for their brand innovations.

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Posted on 03/30/201001/20/2011 Opinion

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