Burger King commissioned advertising agency Tonic, Dubai, UAE to create a series of ad prints to tell the clients that the fast food chain works until the crack of dawn. The creators of the campaign emphasize that even mean characters, who are usually active at night, can come there and have a meal after their “hard work”.

The stills, which are going to be used for press and outdoor promotion, were shot by French photographer Ben Dauchez and then retouched by the agency’s art director Thomas Derouault. The movie “stars” of the campaign are Chucky, Freddy Krueger, Jason Voorhees and Scream.