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Category Archive: News

Cadbury Searches For Innovative Ideas

Cadbury, the confectionery producer is encouraging its fans to share the bright thoughts in order to make the sweet products better and yet more desirable. The new ideas are to be sent to the “Collaboration Factory”, from where they will be picked and carefully studied by the manufacturer.

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Posted on 01/21/201001/21/2010 NewsSocial Media

Versace Launches Its Luxury Mobile Phone in May

Versace is going to launch its first super-class cell phone this May and join the club of other fashion brands, with Prada, Dior and Dolce & Gabbana among them, which have already got into the mobile devices sphere.

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Posted on 01/21/201001/12/2012 News

Starbucks Goes on Raising Prices

One of the biggest coffee shop chains, Starbucks, found its way to battle the recession — it raises prices, higher and higher. The brand is charging its loyal consumers with more and more money for the same range of products. The new strategy, announced yet in April, and now it is being implemented.

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Posted on 01/21/201001/21/2010 News

Friendfetcher by Purina: Choose Your Dog

Purina, the famous pet food brand, has developed a nice interactive game for those who want to get a dog, but haven’t figured it out yet, which breed fits their personality. The Friendfetcher, a breed selector from the dog’s point of view, will help you with it.

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Posted on 01/21/201002/23/2010 News

Citroën Martinique Secures Spots for “Green” Cars

Citroën Martinique is really concerned about green issues and never hesitates to show it. In order to prove this the company has launched a new ambient campaign called «For a better world!», dedicated to the launch of its environmentally-friendly autos.

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Posted on 01/21/201001/20/2010 News

Not Just Ordinary and Everyday

Here we are, mid-Jan. Life is back to the normal and humdrum, the ordinary and everyday….But, let’s think about that for a moment. Let’s think about the objects and products that we buy and use as part of our day to day routine.

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Posted on 01/20/201011/15/2012 Opinion

Kraft Foods Lunchables & Animal Planet Roar and Score

Animal Planet Channel and the Lunchables brand of Kraft Foods have launched the wild Roar and Score sweepstake. Children, who are 6 to 17 years of age, can experience what it is like to be a creator of nature and make up an animal of their own, then print and/or share it with their friends, register and win a great zoological trip with the famous Jeff Corwin.

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Posted on 01/20/201001/20/2010 NewsSocial Media

Bugatti Introduced a Super-Class Pen

Bugatti, the luxury brand has introduced its super-premium pen. The motor vehicle company has commissioned Ferrari da Varese (which isn’t tied to Ferrari, the major rival of the auto producer) to create an exquisite item, which would fit into the general style of the brand.

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Posted on 01/20/201001/20/2010 News

Anthem Worldwide Packaging Design for High Liner Foods

Anthem Worldwide released its new packaging design that differentiates High Liner Foods new premium product offering. One of North America’s largest marketers of prepared frozen seafood products, High Liner Foods is the market leader in Canadian frozen fish and one of the most recognized food brands in Canada.

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Posted on 01/20/201001/24/2013 News

Diageo Introduces Johnnie Walker Double Black

Diageo Global Travel & Middle East have introduced a trial launch of a new addition to its Johnnie Walker Black Label line. The one litre bottles of recently released Johnnie Walker Double Black will available to purchase at the +15-20% price premium to Johnnie Walker Black Label at six leading international airport locations during the test months until the end of June 2010.

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Posted on 01/20/201001/25/2010 News

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