Coca-Cola Enterprises that operates inWestern Europehas unveiled its plans to improve recycling behavior and infrastructure as part of its long-term goal to becoming a low-carbon, zero-waste company.
Category Archive: Sustainability
Greenpeace has launched a new campaign dubbed Save the Reef to raise awareness of the dangers of the coal mining in Australia. The environmental organization, known for its large-scale initiatives aimed to sparkle the debates around non-ethical actions of global and local companies, now starts one of its biggest environmental battles in Australia. For the initiative, the organization has teamed up with the award-winning filmmaker, Daniel Bird, who shot an animated “Coal World” web film dedicated to spreading the word about the issue.
Hot on the heels of the recent success of the «Our Food. Your Questions» interactive platform launched by McDonald’s Canada in a bid to become even more transparent, honest and closer to consumers, the company now is amplifying the online activities on the site and Facebook app with an advertising campaign. It includes 30-second TV spot, digital takeovers, wild postings, full motion video projections and transit dominations in key markets across Canada.
There are dozens of ways to save water, ranging from using water-saving manufacturing technologies to washing jeans less frequently. AXE presents the most controversial way to reduce the water consumption—the brand is encouraging Americans to take shower together to save gallons of water. The brand launched a new campaign titled Showerpooling, calling ‘guys and gals’ across the country to take shower together for the great water conservation purpose. In 2010, AXE launched a similar initiative in Canada.
Brands do not only provide people with goods, they also create jobs and help people build their careers, either by hiring or by motivating them. In fall 2011, Starbucks launched the Jobs for USA platform to support small businesses and people behind them, and this year Benetton, the recognized leader in sharing positive power across the globe and encouraging people to have a brighter attitude, helps the enemployed youth.
New York has been inspiring creative minds for decades, being the center of art, music and fashion scene of the country. The High Line is the city’s iconic location, which has influenced creative work of a number of artists and brands, needs some support from people who want to preserve the authenticity of the place. Recently, Friends of the High Line, which “works to build and maintain an extraordinary public park on the High Line… by transforming an essential piece of New York’s industrial past,” launched a merchandise program, which was joined by Diane von Furstenberg. The fashion designer created a special-edition collection to contribute the non-profit organization, which “provides over 90 percent of the High Line’s annual operating budget.”