The Coca-Cola Company has stricken the deal with the U.S.-based innovative lab Liquid Light to further develop the CO2-to-Chemicals technology of making various multi-carbon chemicals such as propylene, isopropanol, and acetic acid from carbon dioxide. The company also converts CO2 to mono-ethylene glycol (MEG) which is a component of Coca-Cola’s PET PlantBottles. 

A battle for customers’ love and wallets between global stalwart brands and nimble tech-savvy challengers gets a new spin: the latter arrange funding programs for the former to fuel innovation culture in their organizations and get a fresher vision. Instead, startups get access to knowledge, financial support and customer base of global corporations: a win-win situation.