If you think your digital media planners do well and your budget on Internet ads is spent wisely, think twice. Following Google’s ad viewability report as of November 2014, which suggested that about 56% of all digital ads paid by advertisers are usually never seen by consumers, the Luxembourg-based startup Oxford BioChronometrics has proved that this number is actually much higher.

According to the recent statistics, nearly 19,000 cyclists are killed in the road accidents in the U.K. every year. To address the problem, the British car manufacturer Jaguar Land Rover has initiated a research project aimed to identify the best warning sounds, colours and actions that will catch a driver’s attention immediately.

Brands not only change the way we consume and communicate, but also lead modern science forward, investing millions of dollars into research and innovation in such areas as molecular biology, chemistry, aerodynamics, electrodynamics, and others. This article is a recap of the most far-reaching scientific discoveries made by global and challenger brands in 2014.

Global technology company Intel has announced a competition for startups specialising in perceptual computing—the Intel RealSense Technology App Challenge 2014. The developers are expected to created apps that combine immersive human-computer interaction using Intel Real Sense technology with 3D Intel cameras that will soon become available on Windows-based tablets and smartphones.