Unlike many “marketing innovations” created to sell more of a mediocre product by some global corporations, these three truly innovative projects have already brought measurable change to their respective communities.
The American head office of Ogilvy CommonHealth, the team of health-related trends analysts, has released a new report “Wearable Technology Futures 2020: A New Path for Public Health?” that looks at potential of the much-discussed wearable devices, such as Jawbone, Fitbit and others, to improve the level of public health—specifically, in the U.S.
The global IT corporation Microsoft has conducted a new survey of 13,200 users aged 16-64 years old from 13 countries —Brazil, Canada, China, France, Germany, Italy, the Netherlands, Russia, Spain, Sweden, the UAE, the UK and the US—to find out to what extent digital technology changes their life. The findings from the study “Digital Trends 2015” has been grouped into three categories, as follows: trends, the “Performers,” and the “Explorers.”
The world leader in alcohol drinks Diageo has teamed up with the Norwegian high tech firm Thinfilm specialising in printing smart systems to create the first ever “Internet of things” connected bottle with NFC-based printed sensor tags. The prototype of the bottle for Johnnie Walker Blue Label was unveiled recently at Mobile World Congress in Barcelona.
If you think your digital media planners do well and your budget on Internet ads is spent wisely, think twice. Following Google’s ad viewability report as of November 2014, which suggested that about 56% of all digital ads paid by advertisers are usually never seen by consumers, the Luxembourg-based startup Oxford BioChronometrics has proved that this number is actually much higher.
According to the recent statistics, nearly 19,000 cyclists are killed in the road accidents in the U.K. every year. To address the problem, the British car manufacturer Jaguar Land Rover has initiated a research project aimed to identify the best warning sounds, colours and actions that will catch a driver’s attention immediately.