Marketing efforts of any financial organization serving either individuals or companies have always pursued two goals: to raise […]
A battle for customers’ love and wallets between global stalwart brands and nimble tech-savvy challengers gets a new spin: the latter arrange funding programs for the former to fuel innovation culture in their organizations and get a fresher vision. Instead, startups get access to knowledge, financial support and customer base of global corporations: a win-win situation.
The American head office of Ogilvy CommonHealth, the team of health-related trends analysts, has released a new report “Wearable Technology Futures 2020: A New Path for Public Health?” that looks at potential of the much-discussed wearable devices, such as Jawbone, Fitbit and others, to improve the level of public health—specifically, in the U.S.
The global IT corporation Microsoft has conducted a new survey of 13,200 users aged 16-64 years old from 13 countries —Brazil, Canada, China, France, Germany, Italy, the Netherlands, Russia, Spain, Sweden, the UAE, the UK and the US—to find out to what extent digital technology changes their life. The findings from the study “Digital Trends 2015” has been grouped into three categories, as follows: trends, the “Performers,” and the “Explorers.”
The world leader in alcohol drinks Diageo has teamed up with the Norwegian high tech firm Thinfilm specialising in printing smart systems to create the first ever “Internet of things” connected bottle with NFC-based printed sensor tags. The prototype of the bottle for Johnnie Walker Blue Label was unveiled recently at Mobile World Congress in Barcelona.