Each holiday should be extraordinary, cazenove + loyd believes. To turn a dream into reality, the luxury travel company provides never-to-be forgotten, unparalleled travel experiences to people, who want to spend their vacations with an extraordinary twist. The brand has launched a marketing campaign developed by Fold 7, in which its highlights “the extraordinary nature of its holidays.”

Pic. A screenshot from the www.cazloyd.com/website (click to enlarge)

The campaign which rolls out in February, has been shot in South Africa—the views of the shooting locations add the fairy-tale, magical feel to the visuals, which are used in the new promotion. For the new campaign, which carries the “Always Extraordinary—cazenove + loyd” tagline, the brand paid tribute to the “sense of the extraordinary” and used actual client stories in order to make the positionaing as much client-focused as possible.

Pic. A screenshot from the www.cazloyd.com/website (click to enlarge)

For the brand, it is a very important approach, since it proves that cazenove + loyd not only organizes travels to the best destinations, but also wants to get a deeper inspight into the picture of their clients’ preferences and strives to tailor the experiences to their needs. The new campaign rolls out internationally (focusing on the UK and U.S. markets) across multiple platforms, including online, printed media and direct marketing platforms.

Pic. A screenshot from the www.cazloyd.com/website (click to enlarge)

“cazenove + loyd offers something completely different and the challenge is to make it stand out in a competitive marketplace. But letting its clients tell their own stories, we’re giving cazenove + loyd an authenticity that can’t be replicated,” commented Simon Helm, Creative Director at Fold7.

Pic. A screenshot from the www.cazloyd.com/website (click to enlarge)