The General Motors company is arranging concerts for Chevrolet. To promote the new Spark five-door city car the manufacturer launched a music tour, which will run in a number of UK cities, including Brighton, Birmingham, Bristol, Liverpool, Manchester, Newcastle and Edinburgh. Internet users can participate by choosing where in their city the music event will be arranged.
At a dedicated microsite, www.sparkunscheduled.co.uk people can vote for the venue to be chosen as the next stop, to where indie band The Mystery Jets will come as well as win tickets for the event. The Chevrolet Spark Unsheduled Tour will be running from April through June, and provide live music experience to those who are ready to it. The first concert in London slated for April 8 also features extremely wonderful live light graffiti from Lumacoustics and Nail bar from WAH Nails.
For more information on the campaign go to the Twitter and Facebook pages.