The best thing to have a trustful feedback on a product is to ask a person who has been using it for some time. This approach has been employed in the new a marketing promotion entitled ‘Happy Volt Owners’ for the hybrid Chevrolet’s auto brand Volt. The series of spots, in which people are sharing their honest attitudes to the vehicle, appeared on the YouTube channel of the brand, touching on the most important aspects of driving the hybrid such as speed, gas stations, misconceptions and many, many more.

In the spots, people are sharing their own experiences of being behind the wheel of Volt, and explain some basic, but important points regarding its characteristics. They are talking about the virtues standing against a white background with just the Volt car behind them, which helps viewers to concentrate on the words and not be distracted by anything less important. For instance, in the Happy Volt Owners: Speed | Volt | Chevrolet video they are confessing that the car, which runs both on electricity and gasoline, is “a very very agile and fast car… like a sports car.” In fact, most of these people—some of they are in their 50-ies and some seem to be middle-income people—don’t look like they do know what driving a cutting edge sports is, so their conclusions are not that convincing. Still, Volt is targeting this very type of consumers, so the promotion is sure to resonate with their vision, and so may be really effective.

Unlike the spots, the Volt page on the Chevy official website looks very trustful with all the descriptions and numbers outlined in a clear and impressive way. For instance, there’s a real-time statistics on the total EV miles driven and total miles driven based on direct data from Volk vehicles, as well as number of gallons of fuel saved, and the technology explained with videos and pictures. On the page there’s also the Happy Volt Owners section where people are sharing their opinion on one of the features including styling, display and sport mode to name but a few.