Gordon’s — the Diageo’s brand — launched a range of branded gifts as part of its Christams marketing activity. It includes a lime squeezer set, a cocktail shaker, chocolates and branded glasses.

All of these new products are part of the £750,000 campaign which is led by a TV promotion featuring celebrity chef Gordon Ramsay. It was developed by Agency Republic. At the end of November the brand will also start a direct mail campaign.

«Gordon’s & Tonic is already associated with special «transition» moments such as week to weekend, day to evening, and at meal times. A perfectly served G&T is a great way to kick off any Christmas event. We hope that our exciting gifting options will help consumers create their own perfectly served G&T’s at home,» said Alex Smith, Gordon’s marketing manager at Diageo.

via Brand Republic