CIROC Ultra Premium Vodka, Sean «Diddy» Combs and E! Entertainment are proud to announce the U.S. nationwide «CIROC the New Year» contest.  The contest will give five grand prize winners the ultimate New Year’s Eve experience of ringing in 2011 as an Official CIROC and E! Entertainment New Year’s Eve Correspondent for Eonline—the web’s top destination for celebrity and entertainment news—from one of five elaborate New Year’s Eve celebrations.

The celebrations will be hosted by Diddy himself in Las Vegas, Kourtney Kardashian in Miami, Pete Wentz in Chicago, Taryn Manning in Vail, and a surprise celebrity host in New York City. Each grand prize winner and guest will receive VIP accommodations and round-trip airfare to the «CIROC the New Year» event in the city nearest to his or her home, spending money and the role of the official brand’s correspondent.  The contest will also award six first-place winners with the Ultimate CIROC At-Home New Year’s Eve Celebration Kit, which includes a personal consultation with a professional event planner and money towards an epic «CIROC the New Year» New Year’s Eve party.

CIROC and Sean «Diddy» Combs have partnered with E! for two consecutive years on a Drive Safe campaign, which promotes responsible drinking. Later this month the brand will announce a third consecutive partnership with the entertainment powerhouse to promote responsible decision making.

To enter the contest, adult consumers must submit an original video showing or explaining why he or she should be selected as one of the official CIROC and E! Entertainment New Year’s Eve correspondents at www.eonline.com/ciroc, www.facebook.com/ciroc and www.ciroc.com/eonline. Unaltered videos must incorporate the phrase «CIROC the New Year» and last no more than two minutes in length. The competition is open now until December 3. A first-place prize will be awarded to consumers each Friday during the six week contest period, and the grand prize winners will be announced on December 10.