Citroën and Lacoste Unveil a New Concept

Two names, Citroën and Lacoste, have come together with a shared vision—to cultivate boldness, creativity and optimism. The result of these common values: the new Citroën Lacoste concept. To be unveiled at the forthcoming Paris Motor Show, this new model is an emblem for a state-of-mind and a lifestyle.

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This new concept car is both resolutely Citroën and typically Lacoste. Pure, simple and laid-back, while remaining sophisticated, the new model fuels Citroën’s thinking of focusing on the essentials to create original cars that are affordable and economical, while losing none of their ambition or motoring passion, notably through premium styling.

Stylishly minimalist and elegantly laid-back, the Citroën Lacoste instantly attracts with its off-beat sports aesthetic. It features a high waistline; bulging and textured wings; minimum overhangs front and rear; and golf ball-style alloy wheels, placed in the furthest corners of the body. Passengers enjoy an open-air experience thanks to the broad cut-outs that replace the front doors and the lack of a hard-top roof.

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Rather than seeking enhanced driving sensations through flat-out speed, this new concept opts for a 3-cylinder petrol engine with plenty of performance on tap to power a vehicle of this size and weight. With its light timbre, the flexible, economical and ecological powerplant is a perfect match for the car’s «back to essentials» nature.

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Along with its bright and breezy approach to life, the convertible Citroën Lacoste also features taut, muscular and reassuring lines. Compact and robust (at 3.45m long, 1.80m wide, 1.52m high and with a 2.30m wheelbase), the new model expresses faultless expertise in its styling and design. The on-board technology is also of a playful nature, underlining the seeming paradox between design expertise and lightness of tone. Strictly speaking this car has no fixed roof. In its place is a T-shaped structure that extends back to the boot like a “backbone”.

After a longer inspection, it is this car’s «open» physique that appeals — promising a fulfilling drive, while expressing a wealth of inventiveness and elegance.