Some may like, others may not, but the truth is that the new FIFA logo being a bit clumsy yet takes up the torch of the inspiring great festival of an athletic spirit called the World Cup.

Even before the final soccer battle started, on July 8, FIFA unveiled the new emblem of the next World Cup Brazil 2014, designed by Sao Paulo-based firm Africa, which had competed 25 other participants of the tender process.

Presentation of the new logo took place at the Sandton Convention Centre in Johannesburg, where the main country’s c-suits and Brasilian celebrities were present, among which: Brazilian President Luiz Inácio Lula da Silva, President of the Brazil 2014 Organising Committee and FIFA Executive Committee member Ricardo Teixeira, FIFA President Joseph S. Blatter, soccer players Cafu, Carlos Alberto Torres, Romario, supermodel Gisele Bundchen, writer Paulo Coelho and others.

Though the graphics, illustrations and the overall visual execution seem to be a bit crude with its yellow-green embracing hands and the hand-written font resebling a draft, the new logo encompasses quite a fresh approach, vibrandt colours and a very inspiring idea.

Less than a week after a new FIFA symbol was officially presented, Coca-Cola Brasil came up with a new animated ad, featuring a brand new can with the logo on it.

Well, whatever talks and speculations some renowned and self-proclaimed experts might have, this new fresh identity accomplishes its mission, after all, by inspiring kids and soccer fans all aroung the world, giving some energy and inspiration.