Coca-Cola and Base Control Make a New rRET Recycle Program T-Shirt Line

To continue a series of recycling-oriented projects, which include the famous 111 Navy Chair and the recently presented ‘Give It Back’ racks, Coca-Cola collaborated with a range of apparel designers on creating a collection of T-shirts, made of recycled PET bottles, as part of the Coca-Cola rPET Program. For the line, launched just in time for the Earth Month, the company and Base Control, the Japanese casual wear brand, teamed up with Stussy, BEAMS, XLARGE, SILAS, JOURNAL STANDARD, LUKER by NEIGHBORHOOD, Beauty & Youth and BASESTATION, as www.hypebeast.com reports.

Image: www.zozo.jp

The collection can be viewed and purchased at www.zozo.jp as well as at Base Control head shop Base Station located in Tokyo—the white, gray and back tees feature Coke-inspired prints in iconic brand’s colours and come as tribute both to the legendary drink’s heritage and to the eco-friendly movement.

Image: www.zozo.jp

The rPET merchandise, which includes t-shirts, tote bags, messenger bags, caps, purses and notebooks made from recycled plastic bottles, was first launched in 2007. In 2008, the brand released a collection of tees dubbed ‘Drink 2 wear’ in the USA and invited its consumers to buy the apparel made from recycled bottles at select Wal-Mart stores. The colorful t-shirts were also made from a blend of the plastic and cotton and featured slogans such as ‘Make your Plastic Fantastic’ and ‘Rehash your Trash.’

Image: www.zozo.jp

Image: www.zozo.jp