Coca-Cola Great Britain is calling on consumers to join the football-themed, Coca-Cola Replenish Africa Initiative (RAIN) «Water for Schools» project to help provide safe drinking water for schools in Africa.In Great Britain, consumers can help raise funds by donating points on www.cokezone.co.uk — and Coca-Cola will match every point donated to buy supplies for the «Water for Schools» initiative.

The theme of the overall Coca-Cola campaign for the 2010 FIFA World CupTM — Celebration — has been inspired by the happiness expressed through football, especially the joyous dance celebrations from Africa. Throughout the tournament Coca-Cola and FIFA will recognise the most entertaining goal celebrations with an online «Best Player Celebration» award, voted for by fans. Each time a player celebrates a goal with a dance, Coca-Cola will donate more funds to the Coca-Cola RAIN «Water for Schools» effort.

Funds raised will be deployed toward initiatives with specific emphasis on Africa and managed by The Coca-Cola Africa Foundation to make a positive direct impact on students and communities. In addition to this fund-raising, Coca-Cola will also donate US$1 million in 2010 to clean-water projects at African schools through RAIN.

Here are some photos from African communities and schools, where Coca-Cola established water sources.

Images Courtesy: Facebook