Coca-Cola and agency Ogilvy Argentina created one music video from thousands of spots sent over the Internet by young creators. Young people from Argentina, Paraguay, Uruguay, Bolivia and Peru interpreted the theme «Te amo” by Makano, in their own way.
Nearly 1000 user-generated videos, which later became the part of the huge spot Coca-Cola Interactive Music: Event have been uploaded to the ccinteractivemusic channel on YouTube. The channel has been viewed by more than 850 thousand people during less than two months.