CNBC has made a TV-program, presenting an unprecedented look at Coca-Cola, the most famous brand in the world. The program tell how, after several bumpy years, Coca-Cola is trying to use innovative new products to earn new buzz and build its global lead.
The audience will go inside the company’s state-of-the-art Innovation Lab and discover more about the $67 billion Coca-Cola empire and its race to bring you new and improved products. A CNBC Original. “Coca-Cola: The Real Story Behind The Real Thing” premieres Wednesday, November 11 on CNBC.