Coca-Cola Poland has made a major step forward in how it educates consumers about recycling, by incorporating its «Recover-Recycle» program into all major Coca-Cola branded or sponsored large events this year.

A huge MyCoke sampling program, which is running between April and September 2010, is one of the key marketing activities where Coca-Cola Poland will inform consumers about the benefits of recycling through Recover-Recycle. During this sampling initiative, more than eight million cans will be distributed to consumers throughout the country. Coca-Cola Poland is working to ensure that consumers not only experience the great taste of Coke, but also become inspired to recover and recycle their packaging after they have enjoyed our products.

«With ‘Recover-Recycle’ activities, we are going beyond just marketing our brands to creating a platform for education around sustainability. We are using our Live Positively philosophy to encourage people to make a difference by recovering and recycling,» says Beata Ptaszynska-Jedynak, Public Affairs & Communications Manager at Coca-Cola Poland Services.

In addition to MyCoke sampling, Coca-Cola Poland will promote recycling during major 2010 events in Poland such as The Coca-Cola Cup finals and this year’s Coke Live Music Festival. In-store recycling promotions will also be organised, in collaboration with retail partners across the country.

The Coca-Cola system will inform consumers and encourage them to recycle via special stands at large events, including «Recycling Days» organized in Warsaw, the Polish capital, and the second largest Polish city, Lódz, where a Coca-Cola plant is based.