Coca-Cola launched an interesting project for its Coke Zero brand. The project is called Coke Zero Facial Profiler and it gives a chance to find the user’s look-alike in Facebook.
To start the search user must upload his or her photoes (three is recommended).
The «doppelgänger» theme is quite logical for the Coke Zero promotion, because it has been positioning as a drink which is absolutely identical to the «original» Coca-Cola by taste.