Euro RSCG Singapore and Coca-Cola Singapore have created a poster campaign in order to introduce Coca-Cola’s new Open Happiness platform to a relatively young audience — locally.

These “bottles” executed in a breezy manner bring out the full flavour of the Open Happiness campaign. The light-hearted messages in the shape of iconic Coke bottles invite the audience “to open happiness” — even without overt Coke branding.

As a result, the “bottle” campaign got a lot of attention and helped the audience relate to the new Open Happiness platform in Singapore and the region.