Converse paints the walls of British towns to promote its recent collaboration with popular and emerging musicians. The brand is known for its projects focused on celebrating arts and music culture, and this summer and fall it released several tracks by GB and U.S. entertainers. Recently, the footwear company has partnered with Monorex, a group of graffiti-inspired visual artists, to pay tribute to influential musicians by promoting indie music genres with street art.
Image Courtesy: www.forum.kitmeout.com
This initiative has a lot in common with the giant Absolut and Stella Artois Ritual Project outdoor paintings on the walls of big buildings in UK cities. In mid-November, Converse unveiled a series of 10 x 50ft murals featuring Bernard Sumner from Joy Division/New Order, Hot Chip, Paloma Faith, Hot City and others across the country—in London, Glasgow, Brighton and Manchester. The track ‘Didn’t Know What Love Was’ created by three of these musical units was released by the brand on October 6. Converse is going to introduce the next song, “something never heard before,” by Paloma Faith, Blur’s Graham Coxon and Bill Rider-Jones, formerly of The Coral in January.
Image Courtesy: www.forum.kitmeout.com
Image Courtesy: www.forum.kitmeout.com
This October and November, the brand also teamed up with the Vice magazine to arrange a series of five free parties, combining iconic genres of British music from punk to Britpop to dubstep, in Bristol, Sheffield, Liverpool and London. Now, fans of Converse and indie music can go to the brand’s blog to download the four versions of the ’Didn’t Know What Love Was’ track or listen to them and watch docu films featuring musicians who recorded the single. In summer, Converse collaborated with US young musicians to create a summer-inspired song.
Image Courtesy: www.forum.kitmeout.com
