To support its recently launched C by Courvoisier, the legendary cognac house has rolled out the ‘C if U Can Make Shaq Laugh’ competition for fans to make basketball superstar, sportscaster and entertainer Shaquille O’Neal laugh.

Photo: Shaq smiles from the Courvoisier Facebook page, a snapshot

The contest is a part of the partnership between C by Courvoisier and Shaq Entertainment. C by Courvoisier is the 2012 presenting sponsor of the All Star Comedy Jam that will travel through more  than 20 cities in 2012, including New York, Chicago and Los Angeles.

A dedicated video featuring Shaq was created a video to create buzz in social media including Courvoisier’s Facebook page and YouTube channel . While creating a video, participants are encouraged to show off their best comedic skills. The contest that offers people to create their own fun video runs through April 1, 2012.

It’s not obligatory for entrants to incorporate C by Courvoisier into the video but it is encouraged. Details and entry instructions can be found at www.facebook.com/courvoisiercognac.

«Courvoisier is thrilled to work with Shaq to launch the ‘C if U Can Make Shaq Laugh’ contest,» said Kim Washington, Sr. Director of Courvoisier. «Shaq has been entertaining us for years, and we’re happy to give him the chance to sit back, relax and enjoy the show.»

Three finalists will meet Shaq and perform their act live for him and a panel of judges in Atlanta on April 27. The only   winner will receive a $5,000 cash prize.