Having a radiant smile that leaves an unforgettable impression is now easier than ever with the introduction of the Crest and Oral-B 3D White collection, which launched in March 2010. Now everyone can have a 3D White smile that will make heads turn.

«Research shows that many consumers are overwhelmed by the vast selection of whitening products available, which causes them to experience confusion when making purchasing decisions and ultimately express dissatisfaction with their results,» says Doreen Bayliff, Vice President P&G North American Oral Care. «We created the new 3D White collection so that consumers can easily choose the ideal combination of products for them, based on their desired level of whitening, effort and price point. And, with the use of the 3D White collection, we can guarantee consumers will not only see a whiter smile, but also be happy with their results.»

The 3D White collection was created as a system to address both the surface stains as well as embedded stains in the following ways:

1. Whitens: 3D White Professional Effects Whitestrips deep clean to get at stains embedded below the tooth surface that cannot be reached by brushing or rinsing alone;
2. Cleans: 3D White Vivid Toothpastes and Oral-B 3D White Toothbrushes remove stains on the tooth surface;
3. Protects: 3D White MultiCare Rinse and Advanced Vivid Toothpaste surround teeth with a stain barrier, repelling stains to help prevent future stains from forming.