Dr Pepper has rolled out a new video spot marking its new partnership with Marvel Studios that launches The Avengers movie soon.

In the spot, the brand has unveiled a range of eight limited edition cans for fans to collect starting April, when the cans hit the stores.  Each can features an image of The Avengers character including Iron Man, Hulk, Thor, Loki, Hawkeye, Captain America, Black Widow and Nick Fury.

The theatrically captured promo video offers people the chance to take part in giveaways and unlock exclusive content.

Marvel’s The Avengers is based on the iconic Marvel comic book series ‘The Avengers,’ first published in 1963. The new film promises lots of special effects and action.

Directed by Joss Whedon, The Avengers is released on April 26 in the UK, and May 4 in the US, and stars Robert Downey Jr, Scarlett Johansson and Samuel L Jackson.

Dr Pepper has recently added five new low-cal sodas to its Ten platform.

Photo: one of new The Avengers Dr Pepper cans, from www.comicbookmovie.com